Out of the Cave // Into the Flame
Dakota is leveraging an academic approach that amalgamates the arts and sciences to guide viewers to stand in solidarity with the people of Laos. This project will provide honest and accurate information in a strategic way that inspires action.
Building emotional connections and crafting messaging that resonates with viewers’ core values can be used to trigger desired actions. It’s why people buy things and support specific causes. Marketing is a chisel that shapes western culture, and applying efficacious marketing strategy concepts will help to ensure this project is effective.
Each detail of this project will be carefully considered from a strategic perspective. For example, the medium of communication is vital; presenting information within a book will provide the opportunity to craft messaging that appeals to specific cohorts of viewers. The ability to weave numerous individual narratives into the book will provide opportunities to tell different stories in different ways that deeply resonate with different groups of people.
The United States understood the repercussions of an informed nation, which is why this secret was kept for so long. One needs to look no further than the impact of photography during the Vietnam War to understand its ability to mobilize a nation.⁴⁻⁶ Dissection and analysis of iconic photos that have moved the masses provide valuable insight that will help guide the photo-direction of this project. Coupling striking photography with narratives that deeply resonate with viewers’ core values will engender mobilizing emotional responses.⁴
The facts of the UXO crisis and its history in Laos will surely mobilize a significant portion of the nation if properly disseminated. Public trust in the U.S.-American government remains near historic lows⁷ and a fragmented public frequently mobilizes itself in the name of social justice. Low trust in government and high levels of mobilization provides a great opportunity to use the political solidarity model of social change and protest communication models to influence U.S.-Americans and people around the world to act in solidarity with the people of Laos.⁸⁻⁹
[LINK] In this article, nongovernmental organization (NGO) workers Channapha Khamvongsa and Elaine Russell discuss the massive illegal U.S. bombing of Laos between 1964 and 1973 and its lingering human, economic, and ecological toll.¹
[LINK] MAG finds and destroys landmines, cluster munitions, and unexploded bombs in places affected by conflict. Since 1989, MAG has helped over 18 million people in 68 countries rebuild their lives and livelihoods after war.²
[LINK] Report by the Congressional Research Service provides information about the background of UXO, UXO in Asia today, and UXO assistance. This also reveals a 33.33% reduction in funding (req) for the DOS in 2020.³
[LINK] This paper focuses on the role of the image as an agent for social transformation. The study applies an iconographic, iconological, and ethical analysis to reveal the constituent parts of an image with the power for social change. In its main conclusions, this paper describes the potential for easy resignification of the digital graphic image as it symbolically transforms reality, and the power it has to generate processes of pronouncement and activism among citizens in digital environments.⁴
[LINK] "The Vietnam War was defined as the “first televised war,” but it has been the still photos, the single frames, that have carved its place in history." For this study, a synthesis of previous literature on the photographs, and a semiotic analysis examined five iconic photos in order to determine the common qualities of a photograph that catapulted these specific photos to iconic status.⁵
[LINK] This paper explores the processes through which a handful of photographs have acquired this status by focusing on the period of the Vietnam war, during which, it is believed, these photographs became tools of contestation in the media and for social protest movements.⁶
[LINK] The findings of this research demonstrate that using communication models based on the need for collective help for poverty in terms of an unjust situation—what we call a protest communication model—increases moral sensitivity and, therefore, social action.⁹
Voices from the Plain of Jars: Life under an Air War (New Perspectives in SE Asian Studies) Expanded
[LINK] A collective memoir of the secret air war over neutral Laos, written, in part, by the ordinary Lao peasants who suffered under its bombs. Since there is no other book written by the villagers of Indochina, these “voices” can, in a sense, speak for the countless Vietnamese and Cambodians who also suffered under the U.S. bombing.¹⁰
[LINK] This hearing illuminates that the House of Representatives understands that the Departments of State and Defence submitted testimony about U.S. involvement in Laos that was incorrect and misleading, that the extent of the bombing and its impact on the civilian population of Laos were deliberately concealed by the State Department, that civilian populations were targeted, and more.¹¹
Present-Day Effects of United States Bombing of Laos during the Vietnam War: Can Injured Laotians Recover under the Federal Tort Claims Act
[LINK] This article provides in-depth information about the history of the U.S. involvement in Laos, the deleterious effects of the bombing, legal information, and interviews with Laotians who lived through the bombing.¹²
[LINK] This article by the United Nations discusses how graduation from Least Developed Country status is linked to Lao PDR’s war legacy. This article explains a significant obstacle to Lao PDR’s development: UXO.¹³
• More than 98% of known cluster bomb victims in Laos are civilians and 40% are children, who are drawn to the small, toy-like metal objects.¹⁴
• Data from a survey completed in Laos in 2009 indicate that UXO has killed or maimed as many as 50,000 civilians in Laos since 1964 (and 20,000 since 1973, after the war ended). Over the past two years, there have been over one hundred new casualties each year. About 60% of accidents result in death.¹⁴
• During its secret and illegal campaign, the United States dropped 2,093,100 tons (4,186,200,000 lbs.) of ordnance on Laos in 580,344 bombing missions.¹
• On numerous occasions bombed the civilian population in direct violation of the Geneva Conventions on war to protect civilians and the 1954 Geneva Accords and 1962 Geneva Agreements that prohibited the presence of foreign military personnel or advisors in neutral Laos.¹
• In the last phase, bombings were aimed at the systematic destruction of the material basis of the civilian society.¹
• Planes came daily and destroyed all stationary structures; nothing was left standing. The villagers lived in trenches and holes or in caves, and they only farmed at night.¹
• The U.S. military made a conscious decision to bomb civilian villages, crops, and livestock in addition to military targets in the Pathet Lao–held areas.¹
• At the astonishing rate of one bombing mission every eight minutes, twenty-four hours a day, for nine years, the United States dropped more bombs on Laos than it had dropped on all countries during World War II.¹
• U.S. bombing left the tiny nation the most heavily bombed country per capita in the world.¹
• An estimated +80 million UXO were left in Laos.²
• The majority of Lao PDR’s communities rely on agriculture for a living. But in areas where UXO contamination is prevalent, fear rules the fields, hindering farmers to grow food for their families, unable to escape the poverty trap.¹³
• The presence of UXO negatively affects the socio-economic development of the country, preventing access to agricultural land and increasing the costs, through land clearance, of all development projects.¹⁵
¹ Khamvongsa, C., & Russell, E. (2009). Legacies Of War. Critical Asian Studies, 41(2), 281–306. doi: 10.1080/14672710902809401.
² “Laos.” MAG, www.maginternational.org/what-we-do/where-we-work/laos/.
³ U.S. Congressional Research Service. War Legacy Issues in Southeast Asia: Unexploded Ordnance (UXO) (R45749; June 3, 2019) by Michael F. Martin et al.
⁴ De-Andrés-Del-Campo, Susana, et al. “The Transformative Image. The Power of a Photograph for Social Change: The Death of Aylan.” Comunicar, vol. 24, no. 47, 2016, pp. 29–37., doi:10.3916/c47-2016-03.
⁵ Lovelace, A. (2010). Iconic photos of the Vietnam War era: A semiotic analysis as a means of understanding. The Elon Journal of Undergraduate Research in Communications, 1(1).
⁷ PEW Research Center. (2019, May 29). Public Trust in Government: 1958-2019. Retrieved from https://www.people-press.org/2019/04/11/public-trust-in-government-1958-2019/.
⁸ Subašić, E., Reynolds, K. J., & Turner, J. C. (2008). The Political Solidarity Model of Social Change: Dynamics of Self-Categorization in Intergroup Power Relations. Personality and Social Psychology Review, 12(4), 330–352. doi: 10.1177/1088868308323223
⁹ Pinazo, D., & Nos-Aldás, E. (2013). Developing Moral Sensitivity through Protest Scenarios in International NGDOs’ Communication. Communication Research, First published 2013-06-13. doi: http://dx.doi.org/10.1177/0093650213490721.
¹⁰ Branfman, F. (2013). Voices from the Plain of Jars: Life under an Air War (New Perspectives in Se Asian Studies) Expanded Edition. University of Wisconsin Press.
¹¹ Legacies of War: Unexploded Ordinance in Laos, Hearings before the Subcommittee on Asia, the Pacific and Global Environment of the Committee on Foreign Afairs, House of Representatives, 111th Cong. (2010).
¹² Kenneth P. Kingshill, Present-Day Effects of United States Bombing of Laos during the Vietnam War: Can Injured Laotians Recover under the Federal Tort Claims Act, 13 Loy. L.A. Int'l & Comp. L. Rev. 133 (1990).
¹³ United Nations. (n.d.). United Nations Lao PDR - Unexploded Ordnance, an obstacle to development. Retrieved from http://www.la.one.un.org/media-center/news-and-features/383-unexploded-ordnance-an-obstacle-to-development.
¹⁴ Legacies of War. (n.d.). Cluster Bomb Fact Sheet. Retrieved from http://legaciesofwar.org/resources/cluster-bomb-fact-sheet/.
¹⁵ United Nations. (n.d.). Unexploded ordnance (UXO): UNDP in Lao PDR. Retrieved from http://www.la.undp.org/content/lao_pdr/en/home/crisis-response.html.